Business Growth- Careful What You Wish For

Business Growth

The one thing we all want as entrepreneurs is probably the most challenging and frightening thing we can get: growth. Every entrepreneur dreams of making it big, of being the go-to company of their industry, and of having a long list of customers or big-name clients on a roster. However, the truth is that in the beginning, growth can be scary!
As I continue to gain and seek new clients, and having just recently merged my company, things are moving quickly. While I love it, every once in a while there are some moments when I question if I am doing it the right way. Ultimately, I know that I can but you know, we all have temporary doubts. I have come up with 3 ways to cope with these instances, managing growth and remaining in a groove even when things move quickly:

1. Balance. Last year I focused heavily on balancing work and personal life, which was great. This year, however, I have already found that balancing within work life is equally essential. Organizing days by chunks has been effective. I’ll devote say 3 hours one morning to one client, followed by 2 hours of market research, then spend 3 hours putting together a deck for a potential client and end by spending the remainder of the evening working on articles for an event blog (for which I was selected to write, by the way- Eventup). The next day I’ll switch it up and make adjustments when necessary. Of course, I also make time for meals, snacks and working out… eh, most days.
While this may seem intuitive, I can often become so consumed by the task at hand that I veer away from the “chunk”. Now that there is so much to do, however, I cannot afford to deviate from my schedules so I’m training myself to stick to them. At the end of the day (literally,) chunking helps me feel like I’ve accomplished a lot but it also helps me not get bored with just one task.

2. Maximizing small windows. Along with chunking and balancing, there are many days when I don’t have the luxury of sitting in front of my laptop and churning out 13 hours of uninterrupted work. This is when I must really be creative. If I have a meeting in downtown Manhattan, I’ll use the 30-minute subway ride to craft 4 or 5 important emails on my phone that I keep meaning to send. As soon as I am back above ground, I press send. I also try to always carry a pen and paper so that I can brainstorm an idea while waiting on someone to arrive to a meeting or when I realize that the wi-fi isn’t working while I am traveling. Finally, I always make sure to actually build in small windows whenever I chunk my days. This way, I can make a few phone calls, read up on something or draft an outline for an article in between time slots or meetings. It’s also a nice breather.

3. Acting like a big company. The last trick of this growing with growth process is the most important- acting like we’re already huge. My business partner and I have sales “department” meetings, we block out time for the marketing “team”, we organize interns as employees and we meet to discuss every financial transaction and expense. Of course these tasks are important for any company to grow but we use a model that we could maintain whether it’s just the two of us or two hundred. We also document everything and create systems so that when we create offices in other cities, all we have to do is send over our “manual” (HR in the making) and they’ll have everything they need to be hit the ground running in the C-Luxe Axiom way.

I find comfort in knowing that all of the entrepreneurs I admire the most like Robert Herjavec, Rachel Berliner or Mark Zuckerberg, were in this place at one point. I also find myself more and more inspired by entrepreneur spotlights on or success stories on I am determined to be one of those success stories one day.

While I can’t wait to see my company helping small businesses create high-impact events all around the world, I am careful to be patient and strategic on the road to getting there. It’s like telling a child to not be in a rush to grow up and to enjoy their childhood. I have a feeling that this what this road is all about- this part is the good stuff.

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