The Print Advertising Message

The print advertising media are composed of books, newspapers, magazines, journals, posters and fliers. Essentially, a copy for print advertisement is made up of five main components, each of which plays specific roles in the communication process and supports the central idea of the advertisement. The components of a print advertising copy are the headline,

Advertising and the Creative Process

Creativity is the hallmark of advertising. Advertisements and commercials are produced by a team of creative people namely the copy writers, artists, graphic designers all of who work under the supervision of the creative director. The copy writer is responsible for developing the verbal message of the advertisement, that is, the written and spoken words


Introduction Advertising is a creative process aimed at developing promotional messages about products, services and ideas. The products of the advertising process are advertisements – in the print, outdoor and interactive media – and commercials on radio and television. The process of creating advertising messages involves many activities as well as personnel. This paper introduces

5 rapid tips from design experts

Instructions to make a portfolio that wins you the work you need. Your design portfolio is a standout amongst your most valuable tools. It can win you commissions, help you catch another design job, attract associates, and get your work before new audience. So it merits putting some effort into getting your portfolio into the